Ablaze Stories is founded on the idea that we, as people, love stories. Stories are the way we think, we learn, we remember. Stories create emotional connections, and are very powerful in a sales cycle.

We are storytellers, and here is our story. In 2014, our founder, Tyler Croft while working for a large medical device manufacturer, recognized that it was difficult for the sales team to go see competitive accounts, because they didn’t have a compelling reason to go during the long periods between the customers’ sales cycles. To give the sales team a reason he wrote a marketing story.  The hero of the story was a female user of the medical device his company manufactured. In her job she used the medical device and that medical device helped a sick child get healthy. Tyler created marketing material in behalf of the manufacturing company in the form of a children’s book, targeted specifically at the demographic of the decision maker. It became a perfect reason for sales teams to go visit competitive accounts – even if they weren’t in the buying cycle. It highlighted in a non-threatening and compelling way how the customer’s job was of value, and in this story the key ingredient happened to be from Tyler’s company. An emotional connection with the brand developed and the sales pitch was ready to be utilized by the sales force.

Tyler knows the power of creative marketing. As a Stanford University graduate in Industrial Engineering with an MBA in marketing from the University of Texas, he has become an expert helping corporations creating strategic marketing campaigns. Creative marketing and storytelling is a differentiator, and that is the genesis of Ablaze Stories. Creating marketing material that actually gets read and kept by your current customers and future ones! Tyler is an author, an engineer, a marketer, a corporate trainer, a professional speaker, a member of the Society of Children’s Book Writers and Publishers. He runs Ablaze Stories from the mountain town of Alpine, Utah, and works with a wide network of illustrators, editors, publishers, and creative minds to produce for clients unique memorable stories and he is eager to get started to help you create your story!

And yes, it is every bit as fun as you imagine it is.